Monday, May 31, 2010

Proton to launch a small car in India

The Malasyian car maker Proton is soon going to launch its first car in the Indian market. The car would be a small car and is expected to be based on the EMAS concept recently showcased at the Geneva Auto Show. There are speculations that the car is designed by Italdesign Giugiaro of Italy. The hatchback would offer comfortable seating for 4 adults and would measure 3,550-mm length.



The the EMAS concept displayed at the Geneva Auto show would be used by Proton to develop many small cars for small car markets like India and China, informed the company sources. The top officials from the company quoted that the key markets Proton is focusing on, these days are India, China, Asean and the Middle East.

The reason behind the focus on these markets is the sizeability and the potential for growth. The company has already been in touch with some of the original equipment manufacturers and contract-assembly service providers. The company also mentioned that it wishes to make the most of time and reach Indian markets as soon as possible.

Apart from the small car for the Indian market, another small car in the company's global portfolio is the Savvy. The engine of this car is sourced from Renault. The same is supposed to be extended for Indian markets as well that is, the engine for the upcoming car might me sourced from Renault.

Its been more than a decade now that the company has been looking forward to debut in the Indian market. Initially there were news that the company is in talks with Hindustan Motors to take up a joint venture which was later shelved due to some financial constraints.

Source:- Proton to launch a small car in India - New Cars

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