Mahindra Logan to be launched in a new avatar by 2012

India's largest utility vehicle (UV) maker Mahindra & Mahindra is planning to launch its Logan sedan in a completely new avatar by the end of the year 2012. The new variant will have a length of less than four meters which will enable it to qualify for a lesser excise duty segment. Mr Rajesh Jejurikar, chief executive (automotive division) of the company said in a statement given to a leading news daily that company is planning to launch a restyled Logan within the next 18 months.




Mahindra Logan was launched in India in the year 2007 as a Joint Venture between Mahindra and Renault. But due to some differences related to the pricing and designing of this car, both the companies parted ways in April this year. Since its launch in 2007, the Logan Sedan has been struggling to make its mark in the segment following the drooping sales figures over the years.

With the sales dipping to mere 5332 units in the last fiscal, Mahindra has been planning to reduce the size of the car so that it could qualify in the small car segment and the company would be able to tape down on excise duties. The company has recently announced a discount of Rs 80,000 on the Mahindra Logan, in a bid to boost its continuously decreasing sales figures in India.

Source:- Mahindra Logan to be launched in a new avatar by 2012 - New Cars

Posted in: Mahindra and Mahindra