Car Market witnessing a flurry of buyers

The Indian automotive market is blooming like never before. Major car makers across all segments are busy redesigning their existing range or are involved in launching brand new cars in the Indian market. The purchasing power of the Indian buyers also seems to be on an all time high as the rush and blitz at various company showrooms is maddening.



With the demand increasing at a lightening speed, the car manufacturers are finding it difficult to meet the demands but are happy with such a positive response from the buyers. Most of the car models, whether they are the existing rulers are new entrants, are witnessing long waiting periods that on an average is around 2 months.

Maruti Swift has been the pride of the company since the time it was launched. Both Maruti Swift and Maruti Swift Dzire have waiting periods of upto two months. Joining the league is the Van-based model Maruti Eeco. Ford Figo, Volkswagen Polo, Chevrolet Cruze and Chevrolet Beat are the latest entrants in the Indian market and have already become immensely popular amongst the buyers.



The buyers are seen lined up at the company showrooms carrying the booking amounts, to be amongst the early buyers and make efforts to shorten the waiting periods. These companies are forced to ramp up their production in order to meet the demands. Ford and Volkswagen have already started with the second round of manufacturing.

Ford India is also planning to recruit 700 new employees with a view to meet the demands and occupy the expanded manufacturing capacities. One model that needs a special mention in this regard is Toyota Fortuner, an SUV that has been immensely popular ever since it was launched. Toyota Motors had to indeed stop further bookings of the car as the demand was much more than the company had expected.

Source:- Car Market witnessing a flurry of buyers - New Cars

Posted in: Indian car market